Poor
interview preparation is usually where most bad interviews begin. Many choose to rely solely on their innate communication
skills, believing this will be enough to carry the day. Unfortunately, even the most gifted communicator can "choke"
an interview. There is no substitute for thorough preparation.
Knowledge of the industry in general, and of your
target company in particular, is of supreme importance. Use the internet to search for recent company news, and familiarize
yourself with the company website. If possible, contact other from within the industry to get a feel for the market. Another
valuable, yet oft-overlooked resource is the company's annual report. Read the statements from the CEO and other executives.
Many times these will contain information about important challenges facing the company, and offer some clues as to their
corporate values. You might also learn some of the company's "buzzwords."
Once
your research is complete, it is time for rehearsal. Hiring managers will often ask similar questions; use this to your advantage.
"Tell me about yourself" and "What are your weaknesses?" are interview standards, and a great place to
start your rehearsal. The purpose here is not to memorize and repeat answers by rote, but rather get yourself comfortable
with your responses. Practice maintaining eye contact with the interviewer and keeping the answers crisp and on point.
You should
also use the rehearsal time to prepare a few questions to ask your interviewer. Asking one or two intelligent questions will
reaffirm to the hiring manager the depth of your understanding of important company issues, and your interest in the position.
You
should always arrive a little early for your interview, with a few extra resumes. A notepad and pen is also a good idea. Be
polite and courteous to everyone you meet while at their offices, from the receptionist and beyond. Remember, they will all
be assessing you as a potential co-worker, and you never know wields influence with your interviewer.
Pay
attention to your body language. Maintaining eye contact, both when speaking or listening shows you are attentive and confident.
Posture counts, too, particularly when seated. Sit tall and on the edge of your seat. This tells the interviewer you are engaged.
The
post-interview follow-up is also an important part of the process and another chance to differentiate yourself from your fellow
candidates. As a matter of etiquette and protocol, a brief letter of thanks to your interviewer is required. Be sure to consult
his or her business card for the correct spelling of their name.